In the 70s and 90s, copyright legislation was not a topic of interest to the public at large. However, that has changed dramatically in recent years as control over copyrighted material and the internet has become a Mickey Mouse American Flag Back The Blue Shirt hot-button topic. With the planned introduction of SOPA (the Stop Online Piracy Act) earlier this past decade, it became clear that the public was not interested in allowing the government to further commodify the internet — especially in regards to the creative works that inhabit that space. Because of this, copyright terms will likely stay the same. Fortunately for Disney, that doesn’t particularly matter anyway.
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When Mickey Mouse’s copyright protections finally expire in 2023, Disney will still own no fewer than 19 trademarks on the words “Mickey Mouse.” While copyright prevents creative works from being used without the Mickey Mouse American Flag Back The Blue Shirt permission of the rights holder, trademark products or services.” So long as a company can assert that their trademarked image has obtained “secondary meaning,” that trademark will prevent its users from being exploited by the public or other companies So long as a company can assert that their trademarked image has obtained “secondary meaning,” that trademark will prevent its users from being exploited by the public or other companies.
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You may have noticed this month that Mickey Mouse’s face has been plastered everywhere. Disney has put a Mickey Mouse American Flag Back The Blue Shirt great deal of money and marketing into celebrating the character’s 90th anniversary. From deals with fashion brands like Uniqlo and H&M to integrated technology partnerships with Google to Mickey’s face appearing on the stickers for Dole fruits, it’s hard to go anywhere without seeing the iconic character these days: specifically the version of the character that first appeared in “Steamboat Willie” in 1928. they’ve also done so in an effort to reinforce Mickey Mouse’s trademarked image.